Hannah TaylorEvery successful sale begins with a moment of connection, and that moment starts at the top of your sales funnel. It’s where potential clients first discover your brand, curiosity takes hold, and trust starts to build.
Alesha HenleyWhether you’re just starting out or need to revamp your current strategy, defining the marketing metrics that matter is the foundation for successful campaigns. After all, how can you define a successful campaign or pinpoint a proper strategy without first understanding your goals?
Alesha HenleySuccessful lead nurturing anticipates the buyer’s needs based on who they are (using profile characteristics and behaviors which can include title, role, industry, etc.) and where they are in the actual buying process.
Alesha HenleyLead generation is the cornerstone of building your business – and it’s essential for ALL businesses, from consumer/retail/service to B2B. Many small businesses start with referrals, in fact it’s how a lot of small businesses actually begin!
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